Monday, March 31st, 2008

How To Know If All Of Prior Day’s Data Is In On Google Analytics

If you use Google Analytics you've noticed that a few hours after the day ends the prior day starts showing up in the default date range. And you may have also noticed that the number of visits for the prior day can change for hours after the day has actually ended.

What Google Analytics looks like when not all of the prior day’s data are inThere's nothing on the default dashboard that will tell you if Google is done processing data for the previous day. However, it's not hard to figure out... Click on "Visitors" in the nav bar on the left side of the screen. You'll see an overview of visitor data that will include a section that looks something like the one on the right...

If the graphs for Absolute Unique Visitors and New Visits drop to zero on the last day, then Google has not done end-of-day processing, which means it's likely that all of the data are not in and your numbers for the previous day may change.  The screen grab to the right was taken at 11:30am the following day - so it can take Google quite a while to actually finalize the numbers for the previous day.

Categories: Google Analytics, Web Analytics

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