Wednesday, April 9th, 2008

IndexTools To Become Yahoo! Analytics?

I got an e-mail this morning from IndexTools saying they've been acquired by Yahoo! and more details will be coming on April 15th. I'm guessing this means Yahoo! is trying to compete with Google Analytics which means IndexTools will become free.

That's both good and bad... One of the wonderful things about IndexTools was how responsive they were - they'd do all sorts of customization/integration for you at a reasonable price. I'm hoping that's not going to go away, but I'm afraid it will... On the other hand they were the analytics tool I really wanted to work with becaue,  like Google Analytics, they just seemed to "get" the issues and have a sensible, but powerful interface. I've had some exposure now to both WebTrends and Unica's NetInsight and can't say the same for either of them.

The bottom line is that it's possible we'll see another free competitor to Google Analytics that has many of the same qualities of Google Analytics in that it has a clear, no-nonsense, to-the-point interface. That's quite exciting.

It is curious timing however. In the middle of a possible merger between Yahoo! and Microsoft, Yahoo! goes and buys an analytics package when Microsoft is already working on Gatineau. What would be horrible is to see a merger where IndexTools gets shut down completely in favor of Gatineau. Let's hope that never happens...

Categories: IndexTools, Web Analytics


  1. SEO Ranter Says:

    Fantastic – I love IndexTools. Much friendlier people than you find at most outfits, as well as developers that actually listen to their users (instead of doing what management thinks people will like – what a crazy way to run things!), and the entire system is much easier to use than Google Analytics, as well as providing better results. Yahoo! haven’t messed up too many recent buys, so fingers crossed, and well done Indextools!

  2. Jay Harper Says:

    SEO Ranter – The question is who will be in control if Yahoo! and Microsoft merge? If Microsoft is predominant Yahoo!’s good track record on acquisitions may go by the wayside and IndexTools may suffer as a result. Let’s hope that’s not the case.

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