Slicksurface recently launched a new website for Partners With Parents Tutoring Service, located in New York City. This site was a particularly interesting project for a number of reasons. Jesse Gerber, co-founder of Partners With Parents is a neighbor and good friend. He was initially resistant to a redesign partly due to the cost of […]

If distributed attacks on web analytics become common place, those of us doing SEO are in for a world of hurt… After all, how can you prove your worth if your statistics can’t be relied on? But, while painful, botnet analytics hacking really isn’t the end of SEO – let me explain… Insuring that pages […]

Google Webmaster Tools’ new geo-targeting feature can be used to geo-target multiple sections on the same web site. The basic idea is to set up multiple sub-sites in GWT, and then geo-target each of those sub-sites. The limitation is that each sub-site must be completely contained in its own directory.

Even if you’re selling B2B SEO is important in managing your online reputation. With more and more people turning to the web to fill out the details on things they hear, when launching a new product it’s important to consider what will happen when a customer searches on the name of your product. Will they find a positive message? Will it look like you have your act together?

It’s important to fulfill your customer’s needs and not constantly spam them and try to get them (or trick them) into even more promotional e-mail they don’t want. Curiously, some big reputable companies (like Canon) just don’t get it.