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Brand Management - Category Archive

Saturday, July 28th, 2007

SEO Case Study: What can go wrong when you don’t SEO product announcements

Even if you’re selling B2B SEO is important in managing your online reputation. With more and more people turning to the web to fill out the details on things they hear, when launching a new product it’s important to consider what will happen when a customer searches on the name of your product. Will they find a positive message? Will it look like you have your act together?

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Saturday, July 28th, 2007

Why wouldn’t a company like Canon be nicer to their customers?

It’s important to fulfill your customer’s needs and not constantly spam them and try to get them (or trick them) into even more promotional e-mail they don’t want. Curiously, some big reputable companies (like Canon) just don’t get it.

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Wednesday, April 11th, 2007

Search and Branding

This session at SES NY went over good and bad examples of online brand management. Particularly interesting was the case study of the Dale Carnegie Institute and their success at search marketing.

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