Search Marketing - Category Archive

Monday, September 28th, 2009

Partners With Parents Tutoring Service Launches New Site

Slicksurface recently launched a new website for Partners With Parents Tutoring Service, located in New York City. This site was a particularly interesting project for a number of reasons. Jesse Gerber, co-founder of Partners With Parents is a neighbor and good friend. He was initially resistant to a redesign partly due to the cost of […]

Thursday, May 15th, 2008

Proving The Value Of SEO When Botnets Corrupt Your Analytics

If distributed attacks on web analytics become common place, those of us doing SEO are in for a world of hurt… After all, how can you prove your worth if your statistics can’t be relied on? But, while painful, botnet analytics hacking really isn’t the end of SEO – let me explain… Insuring that pages […]

Sunday, November 4th, 2007

How to Geotarget Multiple Locations For The Same Business With Google

Google Webmaster Tools’ new geo-targeting feature can be used to geo-target multiple sections on the same web site. The basic idea is to set up multiple sub-sites in GWT, and then geo-target each of those sub-sites. The limitation is that each sub-site must be completely contained in its own directory.

Saturday, July 28th, 2007

SEO Case Study: What can go wrong when you don’t SEO product announcements

Even if you’re selling B2B SEO is important in managing your online reputation. With more and more people turning to the web to fill out the details on things they hear, when launching a new product it’s important to consider what will happen when a customer searches on the name of your product. Will they find a positive message? Will it look like you have your act together?

Wednesday, April 11th, 2007

Search and Branding

This session at SES NY went over good and bad examples of online brand management. Particularly interesting was the case study of the Dale Carnegie Institute and their success at search marketing.