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Podcasting - Category Archive

Wednesday, April 11th, 2007

Podcast and Audio Optimization (SES, New York, 2007)

This session at SES NY went over how to effectively use podcasting in your online strategy. One of the most important factors, from an SEO perspective, is to optimize file name and the text surrounding the link to the podcast. It’s also important to embed relevant text (like a transcript) in the file itself.

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