Even if you’re selling B2B SEO is important in managing your online reputation. With more and more people turning to the web to fill out the details on things they hear, when launching a new product it’s important to consider what will happen when a customer searches on the name of your product. Will they find a positive message? Will it look like you have your act together?

Despite what the folks at Google say, establishing a site targeted at another country isn’t as easy as duplicating your site and slapping a country-specific TLD domain on it.

After finding someone with a wordpress.com ripping off the content of this blog, I alerted WordPress and it wasn’t just that they took down the offending content – the whole blog went dead.